Director Daniel Askill, who has worked with Sia and Lady Gaga, brings an ethereal landscape to life, creating an environment that feels much like the moon’s surface.
LOS ANGELES, CA, April 08, 2022 /24-7PressRelease/ — Lincoln continues its “Power of Sanctuary” campaign with new 60 second ad that aims to give an answer to the question “What does the Power Of Sanctuary feel like?” The campaign is led by agency Hudson Rouge.
During this breathtaking 60-second version of the ad spot, we watch a family driving toward the moon in their Lincoln Navigator luxury SUV. Then about halfway through the ad, the father played by Dominic Daniel, takes his hands off the wheel displaying the available ActiveGlide Technology. Just before we see a young curly haired girl, Naiya Singh Padilla, standing in the reflected lunar light as she takes in a close up view of the moon. She becomes almost breathless and feels transported right to the Moon, walking on its surface. As it is later revealed, she was actually watching a movie about the Moon on the screen she has in front of her and listening to “Walking on the Moon.”
The track marks the newest single by American electropop singer-songwriter Ruelle (known as Maggie Eckford or Margaret Eckford) and is included on her 2022 album of the same name.
The Lincoln Navigator has also been promoted by Serena Williams, who has been a Lincoln brand ambassador as well as Mathew McConaughey. The automaker has also teamed up with the Golden Globe winner, Emmy winner and Academy Award nominee Jon Batiste to promote its automobiles. Lincoln has now featured beautiful young actress Naiya Singh Padilla, who you may recognize as she has been in every promo spot for NBA Lane, which is celebratory campaign of the NBA’s 75th anniversary.
Here’s the link for the ad: Official Lincoln Commercial | Full Moon :60 | Lincoln
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